How Fairs.com Weather-proofed A World A’Fair’s attendance
How A World A’Fair Doubled Pre-Sale Tickets and Reached Over 1.3M People Despite Stormy Weather
About World A’Fair
A World A’Fair has been a beloved tradition in southwest Ohio for 50 years, showcasing the diverse cultures of 36 countries through food and customs.
The challenge
As Ohio's largest and oldest ethnic food festival, A World A’Fair draws thousands annually. Due to a necessary change in venue, they struggled to attract new attendees. The festival needed to broaden their reach while also informing their loyal fans to follow them to the location. Fairs.com was the perfect partner to help them.
How Fairs.com Helped
Social media campaign
Fairs.com crafted engaging content and highly targeted ads on Meta (Facebook and Instagram). This involved creating eye-catching visuals and compelling copy to capture the essence of the festival, highlighting unique aspects such as the diverse food offerings and cultural performances.
%201.png)
Email Marketing
Fairs.com created targeted email campaigns for A World A'Fair using their historical customer data. With Mailchimp integration, we segmented audiences to deliver personalized messages offering exclusive discounts and presale opportunities, successfully driving early ticket purchases.
Online ADs
Fairs.com expanded A World A'Fair's audience through strategic digital advertising, deploying targeted campaigns across Google search and display networks, and Spotify audio ads for local listeners. All advertisements maintained consistent festival branding while effectively reaching beyond traditional demographic targets.
Getting the Job Done
Collaboration with Experts:
Partnered with marketing and ticketing specialists to optimize marketing spend and enhance the ticket buyer experience with smart tech.
Hands-On Guidance:
Delivered step-by-step support to set up platforms and execute digital marketing campaigns effectively.
Content Development:
Partnered to create compelling visuals and copy to maximize audience engagement.
Targeted Paid Ads:
Leveraged paid promotions on Meta platforms, tailoring content to reach specific demographics.
Results
Throughout the implementation, Fairs.com delivered continuous and personalized support. Fairs.com experts conducted onboarding sessions, guiding staff through the setup and integration of Meta, Mailchimp, and Spotify platforms. Fairs.com was readily available to answer questions and troubleshoot issues promptly, ensuring a hassle-free experience for festival organizers. Fairs.com created content, developed, and executed a comprehensive social media strategy, ensuring precise audience targeting and optimal return on investment. The full-service, hands-on approach of Fairs.com allowed event organizers to focus on the operational aspects of their fair while entrusting Fairs.com with their marketing needs.
Fairs.com further enhanced the fairgoer experience by integrating marketing efforts with their world-class digital ticketing system. Fairgoers could discover the event on social media, follow a link to learn more, and purchase tickets seamlessly—all in one session.
Despite three days of storms during peak festival hours, which usually reduce attendance by 15-20%, Fairs.com's comprehensive marketing campaign and presale offers enabled A World A’Fair to maintain consistent attendance levels, matching those of the previous year when the weather was excellent.
Paid Ads
Email Marketing
Organic Social Media
Attendee Feedback
Conclusion
