Join the You Make THE DifferenceMonthly Lunch and Learn live stream

Social media isn’t just a marketing tool—it’s a community-building powerhouse. For fair boards and societies, it’s not about selling tickets or promoting events; it’s about creating meaningful engagement that builds trust, fosters relationships, and strengthens community involvement. When done right, social media doesn’t just spread awareness—it mobilizes supporters, attracts volunteers, deepens donor relationships, and sustains engagement long after the event ends.
This session will dive into how fair boards and Ag societies can use social media strategically to cultivate an online presence that resonates with their audience, increases participation, and strengthens community bonds.

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Learning Outcomes:

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• Learn how to use social platforms not just to inform, but to inspire, engage, and connect with your audience.

• Move from one-way announcements to two-way conversations that make people feel heard and valued.

• Craft High-Impact Content That Builds Community.

• Learn what types of posts generate the most engagement—from behind-the-scenes stories and volunteer spotlights to interactive content like polls and Q&As.

• Go beyond “likes”—what social media analytics actually tell you and how to use them to refine your strategy.

• Learn how to measure growth, engagement, and conversion to improve your community-building efforts over time.
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Key Takeaway:
Social media isn’t just about posting—it’s about building relationships. When fair boards and societies shift their focus from promotion to connection, they create a thriving online community that translates into real-world support, participation, and sustainability.