Join the You Make THE DifferenceMonthly Lunch and Learn live stream

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February lunch and learn live stream

Fundraising and Development: Building Trust, Not Just Asking for Money

Thu 27th Feb 2025 at 12pm CT
stream opens at 11:50 am
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Hosted by award winning Fair and Ag Society advocate Ian Hill

Fundraising isn’t about just securing dollars—it’s about building relationships, earning trust, and connecting people to a purpose that matters. People don’t give to projects; they give to people and a compelling ‘why’, not just a ‘how.’ When fair boards and ag societies approach fundraising as community-building rather than just financial transactions, they unlock long-term support and sustainable revenue streams.

This session will explore the five distinct revenue streams that drive financial success and how to create a tailored strategy for each:

1. Individual Donors – Engaging community members in a meaningful way.

2. Business Donors & Sponsors – Partnering with local businesses for mutual benefit.

3. Government Entities – Accessing public funding and grants.

4. Foundations – Leveraging nonprofit, corporate, and family foundation support.

5. Revenue-Generating Activities – Events, raffles, and other fundraising initiatives.

Learning Outcomes:



• Shift from Transactional to Relational Fundraising: Understand how to build authentic relationships that result in long-term financial support.

• Develop a Streamlined Fundraising Plan: Learn how to create a distinct approach for each revenue stream, rather than relying on one-off efforts.

• Position Your Fair or Society as a Community Asset: Craft a clear and compelling ‘why’ that makes donors and sponsors want to invest in your mission.

• Foster Business & Sponsorship Partnerships: Explore strategies to create win-win collaborations with local businesses beyond just sponsorships.

• Maximize Grant and Foundation Opportunities: Learn how to navigate and apply for government and foundation funding successfully.

Key Takeaway:
Fundraising is about building trust, not just asking for money. A clear ‘why’, strong relationships, and a strategic approach to all five revenue streams create sustainable success for fair boards and societies.

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